Market Research Operations

Flexis is an Agile IT Service Company headquartered in Silicon Valley. Our focus is on people, processes, and delivering world-class Market Research Operation services with world-class efficiency. Leveraging our Flexis AgilePod Service Delivery Framework (ASDF), we provide flexible engagement models, and standardized processes to deliver survey programming, data processing and analysis services. Flexis offers complete customization in each step of the engagement with minimal transition costs, smaller and less intrusive engagements sizes, and a smooth onboarding process.

We provide end-to-end services across research design, survey execution, data processing, and reporting focusing on operational excellence.

Survey Programming

With over 10 years in survey scripting experience across platforms, we have programmed hundreds of online surveys each year. We have specialization in managing survey projects in multiple countries and languages with complexities including Conjoint, Max-Diff, Segmentation.

Our survey programming services include:

  • Survey Design
  • Survey Programming
  • Real Time Monitoring
  • Quality Assurance (QA)
Technologies Used

We also have experience in designing survey with visual interfaces using HTML, jQuery, CSS, Angularjs and other web technologies. Third party application integrations like D3 (custom visualizations in PDF exports.), TrueSample (Digital fingerprint), Real Answers (Open end data validation), MEAN stack for real-time dashboards and more.

We have expertise with all the major survey management platforms including

  • Confirmit
  • Decipher
  • Qualtrics and other customer proprietary packages

Our key application areas, include:

  • Multi-part surveys
  • Creation of custom interactive templates
  • Customization of appearance
  • Constant sum scale questions
  • Generation of unique tracking IDs
  • Randomization and block rotation
  • Save-and-return functionality
  • Highly customized error messaging
  • Rollback of incomplete surveys
  • Scaling questions
  • Data export in a variety of formats such as Excel, SPSS, Access, ASCII, etc.
Quality Insurance

As part of survey programming services, we follow a multi-step QA process to cross-check survey created by our programmers against your project specifications.

Data Processing and Analysis

Our analysts are experienced in market research techniques and can handle your data processing and tabulation needs. Our team can help you with quantitative research Data Processing including data cleaning, tabulation and statistical analysis.

Data Cleansing and Validation
  • Cleaning and fixing raw data
  • Identify and remove redundant entries
  • Formatting and standardizing
  • Match, merge and purge data,
  • Fix data inconsistencies
  • Verification and validation against data sources
Tabbing Services

After cleansing and enriching your business-critical data, we process it and create cross-tabs. Our tabbing services include:

  • Creating banner tables in a suitable file format like MS Excel, ASCII, SPSS, or any other custom format
  • Creating multiple banners
  • Designing graphical presentation of tables
  • Creating table-form presentation of hierarchical data
  • Weighting/complex weighting
Technologies Used

Our analysts have expertise across industry-standard packages and tools such as

  • Quantum
  • SPSS
  • Dimensions
  • Askia
  • MS Excel
  • MS Access

Reporting and Presentation

Our Analysts can help you create dynamic, easy-to-interpret dashboards that give a summary view of results; ideal for supporting business presentations and sharing results with clients, colleagues, and stakeholders. Our comprehensive reporting solutions help you accelerate time to value and rapidly uncover opportunities including Online/Real time and Offline Dashboards, manual or automated reporting

Reporting features include:
  • Date Filtering
  • Live Statistics Summary
  • Bar and Line Graphs
  • Pie Charts
  • Cross Tabulation
  • View Charts by page ranges
  • Average Calculation in matrix columns
  • Drill downs
Tools for data visualization:
  • MS Excel
  • MS PowerPoint
  • Qlikview
  • Tableau

Contact Us

Thank you for your interest in FlexisMR

If you have any questions, please fill out this contact form or give us a call at 408-940-3235

We will get back to you promptly.

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